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New Arrivals Every Monday

About Us



We knew you would find us! Come inside and you will feel right at home with our owner, Shari-Lee and our diverse team members.  On any given day, you will find us in one of our favorite new pieces, excited to showcase what we think will be perfect for you! Shari is a “dress gal” so be prepared to find the cutest styles that will have your friends asking where you shop! 

In 2019, Shari put her passion for uplifting women by opening Monarch Boutique in Sherman. Monarch was born through the transformation of the Monarch Butterfly and the symbolic meaning it represents. The Monarch Butterfly combines a bit of North & South, which makes this such a unique boutique. The Monarch migrates each winter to the south from Manitoba, Shari's home province for 45 years and through Texas.

  While change can be exciting, every day, women transform themselves in different ways unique to themselves.  As a "younger" breast cancer survivor, embracing healthy changes and supporting other women through fellowship at Monarch has been a positive focus in her life. While change is inevitable, a move was made to a larger location in historic Downtown Denison in 2022 with the addition of a Hat Bar.  

Our goal is to provide you with a product that not only fits your lifestyle, but represents your personality. We love that we are a size inclusive boutique and pride ourselves in making every woman feel like they are shopping in their own closet. 

To know us is to love us. We hope you will laugh at our bloopers, love that we speak the truth and your spirit will sing in harmony with ours.


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